Sometimes from poo, beautiful flowers grow. We shall have to see if it is really additive or just a duplication of what is already on the net. I'm a skeptical old coot. I always think "Where's the money angle in this?" Like Disney (which a few years ago sponsered pro ufo documentaries simply as a segue to advertize their new ufo ride at DisneyWorld), I wonder if this is leading to another Spielberg movie, or if he is truly doing something ultruistic.
I remember back in the 80's, I lived in San Francisco, and took the city subway to work in the financial district. I marvelled at the huge posters that showed a handsome human in front of a disk, saying "We are your friends!" The posters were made to seem serious, but I wondered who was sponsering them. Then a week later, the poster had changed. It was the same poster, but it had a "V" seemingly spray painted over it. Only later did I learn that all this was a marketing campaign in large cities for the TV mini-series "V" about lizards in human form who come to Earth as friends, but really just want to steal our water. The mini-series was pretty cheesy, as I recall.
We will see what Spielberg has in mind, won't we?