Well said! This phenomena is also a big problem in the non-corporate, alternative media.
This morning I adapted the
Society of Professional Journalist Code of Ethics into a fun test.
Put any journalist's name in the blank. If the sentence makes you chuckle, that journalist should probably do some soul searching. Eg. try it with "
Shaun Hannity" or "
Rachel Maddow".
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________ tests the accuracy of information from all sources and exercises care to avoid inadvertent error.
________ diligently seeks out subjects of news stories to give them the opportunity to respond to allegations of wrongdoing.
________ identifies sources whenever feasible.
________ always questions sources’ motives before promising anonymity.
________ makes certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent, oversimplify, or highlight incidents out of context.
________ never distorts the content of news photos or video with image enhancement for reasons other than technical clarity.
________ avoids misleading re-enactments or staged news events.
________ avoids undercover or other surreptitious methods of gathering information except when traditional open methods will not yield information vital to the public.
________ never plagiarizes.
________ tells the story of the diversity and magnitude of the human experience boldly, even when it is unpopular to do so.
________ examines their own cultural values and avoids imposing those values on others.
________ avoids stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.
________ supports the open exchange of views, even views they find repugnant.
________ gives voice to the voiceless because both official and unofficial sources of information can be equally valid.
________ distinguishes between advocacy and news reporting by always labeling analysis and commentary, and never misrepresenting facts or context.
________ distinguishes news from advertising and shuns hybrids that blur the lines between the two.
________ recognizes a special obligation to ensure that the public's business is conducted in the open and that government records are open to inspection.
________ shows compassion for those who may be affected adversely by news coverage, and uses special sensitivity when dealing with children and inexperienced sources or subjects.
________ is sensitive when seeking or using interviews or photographs of those affected by tragedy or grief.
________ recognizes that gathering and reporting information may cause harm or discomfort, and understands that pursuit of the news is not a license for arrogance.
________ recognizes that private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention, and believes that only an overriding public need can justify intrusion into anyone’s privacy.
________ shows good taste, and avoids pandering to lurid curiosity.
________ is cautious about identifying juvenile suspects or victims of sex crimes.
________ is judicious about naming criminal suspects before the formal filing of charges.
________ balances a criminal suspect’s fair trial rights with the public’s right to be informed.
________ is free of obligation to any interest other than the public's right to know.
________ avoids conflicts of interest, real or perceived.
________ remains free of associations and activities that may compromise integrity or damage credibility.
________ refuse gifts, favors, fees, free travel and special treatment, and shun secondary employment, political involvement, public office and service in community organizations if they compromise journalistic integrity.
________ discloses unavoidable conflicts.
________ is vigilant and courageous about holding those with power accountable.
________ denies favored treatment to advertisers and special interests and resist their pressure to influence news coverage.
________ is wary of sources offering information for favors or money; avoid bidding for news.
________ clarifies and explains news coverage and invites dialogue with the public over journalistic conduct.
________ encourages the public to voice grievances against the news media.
________ admits mistakes and corrects them promptly.
________ exposes unethical practices of journalists and the news media.
________ abides by the same high standards to which they hold others.